I have been running marketing campaigns for clients for over 10 years and no matter the business, no matter the industry, email marketing campaigns are always a top driver of conversions. If someone has signed up for your marketing list, they are already engaged (they have expressed interest of some sort of another in your business) and are far more likely to purchase from you. If you sell any type of product or service online, having an email marketing platform should be one of the first things you set up but it can be overwhelming figuring out which one to use. I have used "everything" from MailChimp to Constant Contact but the email marketing platform I recommend to my clients and use on a daily basis is Omnisend. Grab a coffee and let's chat about what Omnisend is, its key features, and why you should consider using it for marketing your business.
What is Omnisend?
Omnisend is an omnichannel marketing automation platform designed to help businesses create personalized and targeted marketing campaigns across various channels. It integrates with e-commerce platforms like Shopify, WooCommerce, and BigCommerce, making it easy for online retailers to streamline their marketing efforts. I use it to add products to marketing emails that directly link to my clients website. I have set it up to send discount codes to first time sign ups, abandoned cart emails and automatic emails to customer segments based on actions they take on the website or products they have purchased. They recently added a product review feature.
Key Features of Omnisend:1. Omni-Channel Marketing: Omnisend allows you to reach your audience through multiple channels such as email, SMS, push notifications, and more. This omnichannel approach ensures that your message reaches customers wherever they are, increasing engagement and conversion rates.
2. Marketing Automation: With Omnisend's automation tools, you can set up automated workflows based on customer behavior. For example, you can create welcome series emails for new subscribers, abandoned cart reminders, and personalized product recommendations based on purchase history.
3. Segmentation and Personalization: Omnisend enables you to segment your audience based on various criteria such as demographics, purchase history, and engagement levels. This segmentation allows for highly targeted and personalized marketing campaigns that resonate with your customers.
4. Campaign Analytics: Track the performance of your marketing campaigns with Omnisend's detailed analytics. Monitor open rates, click-through rates, conversion rates, and more to gain insights into what's working and optimize your strategies accordingly. You can literally see which customers are clicking on which products and track every action they take, see how many times opening it took them to convert and so much more. If you are an analytics nerd, Omnisend doesn't disappoint.
5. E-commerce Integrations: As mentioned earlier, Omnisend seamlessly integrates with popular e-commerce platforms, allowing you to sync customer data, track orders, and create personalized experiences for shoppers. I have gone through the integration process with Shopify and it is quick, simple, and painless. The hardest part for someone with no tech experience to figure out is verifying your email address and entering in the DNS settings if it doesn't automatically verify for you. If your domain is registered with one of the popular domain registrars, you shouldn't have an issue.
Why Use Omnisend for Your Business? The Pro's.
1. Efficiency: Omnisend streamlines your marketing efforts by centralizing everything in one platform. This saves time and effort, allowing you to focus on other aspects of your business. Being able to set up workflows allows you to automate your marketing so you spend less time sending emails.
2. Personalization: The ability to segment your audience and create personalized campaigns leads to higher engagement and conversions. Customers appreciate tailored experiences, which can boost brand loyalty and repeat purchases.
3. Templates: There are lots of templates to choose from and so many ways to customize them. You can add your branding colors and logo and set up your own template or save certain sections to use in every email from a drop and drag menu.
4. Pricing: The pricing is fair - compared to other email marketing platforms and their features, Omnisend is the number one platform I recommend to my clients (and use personally in my own business.)
The Con's
There isn't much that I can say "bad" about Omnisend but if you are new to email marketing or have never set up a workflow before, it can be a little intimidating to figure out how it all works but there are plenty of tutorials and once you figure it out, it becomes secondhand - a well planned out email marketing campaign can be set up in less than an hour.
If you need help setting up your Omnisend account and integrating it with your website, would like to schedule a lesson on how to use it, or are looking to hire someone to manage your email marketing campaigns - contact me at Coffee Klatch Creative and let's set up a time to have coffee and talk.
