When I first began developing websites over 10 years ago, Wordpress was my preferred platform to build on. Today, I recommend Shopify to everyone and anyone wanting to sell something online.
Easy to Use
Customizable
Ability to connect to multiple sales channels
Google Ads
Connect to Apps - Printify, Faire, etc.
Pricing - grow as your business grows
Customer Service
Manage your entire business from a dashboard - from analytics and reporting to what products are top sellers.
Makes the process of setting up an online business simple.
Shop App/ Shipping Discounts/ Built in check-out system.